Introduction to Search Engine
For your website to achieve its marketing objectives, you need visitors (or traffic) to find your site, and you need those visitors to take action.
It is estimated that 80 to 90% of new website visitors find your website via a search engine.
So it is vital that you understand how search engines work and how you can influence them and maximize the visitor traffic coming to your site.
The first step is to set things up, so that search engines will direct traffic to your site.
Given how difficult it can be to reach prospective customers, search engines represent an opportunity that should not be missed.
If you are a newcomer to search marketing, this site will teach you the basics.
Or, if you already have some familiarity with search marketing, you can browse through the topics on this site to brush up on particular aspects of search marketing.
- How do Search Engines find you?
- How do search engines place a website in their rankings?
- What can you do to affect your ranking?
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